This is a confusing example of an ad that’s either too smart or too sloppy. It’s very hard to say whether it’s consciously using, or itself falling victim to a pronunciation mistake Swedes commonly make: that words beginning with sh… (sheep, for example) is pronounced the same way as words that begin with ch… (cheap, […]

The past in Swedish = dÃ¥tid, which translated back to English is “then-time” • the time that was then, before now The present in Swedish = nutid, which translated back to English is “now-time” • (self-explanatory) The future in Swedish = framtid, which translated back to English is “front-time” • the time that is in […]